Co-owned by Patrice Evra, Usain Bolt & Tendai Mtawarira
We live in an era where Netflix knows what I want to watch next and Spotify gives everyone a personal DJ in their pocket.
So why is e-commerce still so broken?
FanCart is proud to welcome Tendai “The Beast” Mtawarira, the Rugby World Cup-winning Springboks legend, entrepreneur and UNICEF Regional Goodwill Ambassador, to its Legends Circle.
The world’s fastest man backs the future of personalized commerce as FanCart expands its athlete-led ownership model
Evra and Flanagan launch platform to reimagine fan engagement through AI-powered online shopping
Built for the whole game.
FanCart allows fans to discover and shop products connected to their favorite talent, brands, and interests in one place for the first time. Finally, the product finds the customer, not the other way around.
Brands are spending millions on ambassadors and sponsorships, but aren’t maximizing their returns. FanCart delivers incremental sales and in-depth analytics to optimize and boost revenue from their existing marketing budget.
Talent promotes sponsored and personal brands on platforms not built for e-commerce. FanCart’s AI precision tags connect their products with fans when and where they are ready to buy.
The Legends Circle represents a new model of athlete partnership — one that moves beyond traditional endorsements. Members are not simply ambassadors, but active participants in the business as co-owners, contributing to product vision, brand direction, and long-term strategy.
“Speed meets passion… now that’s dangerous. Big welcome to my brother Usain. When legends come together, we don’t just build… we change the game. I love this game.”
Five-time Premier League champion and Champions League winner with Manchester United.
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Widely regarded as the fastest man in history and one of the most recognizable athletes in the world.
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Rugby World Cup winner and the most capped prop forward in South African rugby history.
Read the storyFanCart AI Precision Tags transform how fans discover and shop, enabling products to show up when and where customers are ready to purchase.
FanCart connects to the affiliate programs brands already run, so there is nothing new to build and no upfront cost. Talent earn from the audience and influence they have built.
FanCart is carving out a new space in e-commerce allowing fans to discover and shop products linked to their favorite talent, brands and interests in a way no competitor offers.
Join our team in creating something truly special.
Stand alongside Patrice Evra and Usain Bolt in the founding circle of global icons behind FanCart.
Legends invest and hold a stake in the platform they help build, shape where it goes next, and open the doors that empower the next generation of talent.
Social gave fans the feed. FanCart gives them the storefront.
A solution where every talent, club and brand they love is one tap to purchase, with every sale rewarding the people that drove it.
Contact James Flanagan Founder & CEO
Reach out via LinkedInWe’ll keep you posted on FanCart news.
