Manchester United Legend Patrice Evra Launches FanCart as Co-Founder and Investor

Written By Amer Iqbal

The FanCart team (L-R): Benjamin Evra, Luke Falvey, James Flanagan, Patrice Evra, Dillon Falvey and Amer Iqbal

Evra and Flanagan launch platform to reimagine fan engagement through AI-powered online shopping

Dubai, 12th September 2025 — Football icon Patrice Evra has announced the launch of FanCart, an AI-powered shopping platform that connects fans to products tied to their favorite personalities, brands, and interests. Evra is stepping into the role of Co-Founder and Investor, working alongside CEO James Flanagan to bring a fresh, innovative model of e-commerce to life.

Evra, a five-time Premier League champion and Champions League winner with Manchester United, is channeling his trademark passion and energy into FanCart’s mission to transform how fans discover and engage with the products and people they love.

“From the first conversation, I could see the passion and determination at FanCart to build something new,” said Evra. “It’s fresh, different, and a way for fans to connect more intimately with the interests they admire. I’ve spoken to leaders in this space, seen how big the opportunity is, and I’m excited to do it our way, we’re changing the game. And honestly, James is a crazy person like me — I’m drawn to that energy and vision.”

FanCart uses personalised AI precision tags to discover products connected to a fan’s interests at a granular level. A personalised feed tailors the experience so that the right products find the fan — not the other way around.

James Flanagan, Co-Founder and CEO of FanCart, said: “We live in an era where Netflix knows what I want to watch next and Spotify gives everyone a personal DJ in their pocket, but online shopping has been stuck in the same model for 20 years. FanCart allows fans to discover and shop products connected to their favorite personalities, brands, and interests in one place for the first time. We’re rewriting the playbook — and I couldn’t ask for a better co-founder than Patrice to build this with.”

With Evra and Flanagan at the helm, FanCart is set to expand across sports, entertainment, and lifestyle, positioning itself as the go-to platform for fans to shop and engage with what matters most to them.

About FanCart
FanCart is an AI-powered shopping platform that enables fans to discover and shop for products connected to their favorite personalities, brands, and interests in one place. Its proprietary precision tagging system and personalised “For You” feeds deliver a unique shopping experience where the product finds the customer. FanCart was co-founded by James Flanagan and Patrice Evra.

Press Contact:
James Flanagan
CEO
james@hoverit.com

Amer Iqbal