Usain Bolt Becomes Part-Owner of FanCart, Joining Patrice Evra in ‘Legends Circle’
Speed meets passion. Patrice Evra (left) and Usain Bolt come together as part-owners of FanCart, building the future of fan-powered commerce.
The world’s fastest man backs the future of personalised commerce as FanCart expands its athlete-led ownership model
Singapore, 8th April 2026 — FanCart, the AI-powered shopping platform redefining how fans discover and shop products connected to their favourite personalities, brands, and interests, today announced that Usain Bolt has joined the company as a part-owner.
Bolt, widely regarded as the fastest man in history and one of the most recognisable athletes in the world, joins Patrice Evra as part of FanCart’s “Legends Circle” — an exclusive ownership group of elite athletes and cultural figures helping to shape the company’s future.
As part of his involvement, Bolt will take on the role of Chief Speed Officer, bringing his global perspective, competitive mindset, and cultural influence to the platform’s next phase of growth.
The Legends Circle represents a new model of athlete partnership — one that moves beyond traditional endorsements. Members are not simply ambassadors, but active participants in the business as co-owners, contributing to product vision, brand direction, and long-term strategy.
Evra, a co-founder of FanCart, has been instrumental in building the Legends Circle as a cornerstone of the company’s identity.
“Delighted to be joining Patrice and the team at FanCart as part of the Legends Circle,” said Bolt. “I’m looking forward to helping the company develop and grow.”
Evra added: “Speed meets passion… now that’s dangerous. Big welcome to my brother Usain. When legends come together, we don’t just build… we change the game. I love this game.”
FanCart uses proprietary AI precision tagging and personalised discovery to transform the e-commerce experience. Fans can explore products connected to specific athletes, personalities, and cultural moments at a granular level, while a personalised “For You” feed ensures that relevant products find the fan, not the other way around.
With Bolt joining alongside Evra, FanCart continues to expand its network of athlete-owners, strengthening its vision of bringing sport, culture, and personalised commerce together in one global platform.
About FanCart
FanCart is an AI-powered shopping platform that enables fans to discover and shop for products connected to their favorite personalities, brands, and interests in one place. Its proprietary precision tagging system and personalised “For You” feeds deliver a unique shopping experience where the product finds the customer. FanCart was co-founded by James Flanagan and Patrice Evra.
Press Contact:
James Flanagan
CEO
james@hoverit.com
Manchester United Legend Patrice Evra Launches FanCart as Co-Founder and Investor
The FanCart team (L-R): Benjamin Evra, Luke Falvey, James Flanagan, Patrice Evra, Dillon Falvey and Amer Iqbal
Evra and Flanagan launch platform to reimagine fan engagement through AI-powered online shopping
Dubai, 12th September 2025 — Football icon Patrice Evra has announced the launch of FanCart, an AI-powered shopping platform that connects fans to products tied to their favorite personalities, brands, and interests. Evra is stepping into the role of Co-Founder and Investor, working alongside CEO James Flanagan to bring a fresh, innovative model of e-commerce to life.
Evra, a five-time Premier League champion and Champions League winner with Manchester United, is channeling his trademark passion and energy into FanCart’s mission to transform how fans discover and engage with the products and people they love.
“From the first conversation, I could see the passion and determination at FanCart to build something new,” said Evra. “It’s fresh, different, and a way for fans to connect more intimately with the interests they admire. I’ve spoken to leaders in this space, seen how big the opportunity is, and I’m excited to do it our way, we’re changing the game. And honestly, James is a crazy person like me — I’m drawn to that energy and vision.”
FanCart uses personalised AI precision tags to discover products connected to a fan’s interests at a granular level. A personalised feed tailors the experience so that the right products find the fan — not the other way around.
James Flanagan, Co-Founder and CEO of FanCart, said: “We live in an era where Netflix knows what I want to watch next and Spotify gives everyone a personal DJ in their pocket, but online shopping has been stuck in the same model for 20 years. FanCart allows fans to discover and shop products connected to their favorite personalities, brands, and interests in one place for the first time. We’re rewriting the playbook — and I couldn’t ask for a better co-founder than Patrice to build this with.”
With Evra and Flanagan at the helm, FanCart is set to expand across sports, entertainment, and lifestyle, positioning itself as the go-to platform for fans to shop and engage with what matters most to them.
About FanCart
FanCart is an AI-powered shopping platform that enables fans to discover and shop for products connected to their favorite personalities, brands, and interests in one place. Its proprietary precision tagging system and personalised “For You” feeds deliver a unique shopping experience where the product finds the customer. FanCart was co-founded by James Flanagan and Patrice Evra.
Press Contact:
James Flanagan
CEO
james@hoverit.com